01
A pause before the rest of the day
The first interaction should feel more like entering a practice than clicking through a landing page.
A real closed-to-open beat
Enough atmosphere to feel intentional
Not overloaded with options
The point is not spectacle for its own sake. The point is giving the draw enough atmosphere that people want to come back to it tomorrow.
The first interaction should feel more like entering a practice than clicking through a landing page.
Once the reveal settles, the spread and prompts should give the reading a longer emotional tail.
Astrology and journaling make more sense when the product gives people a history to come back to.